WSI has announced that it has recently partnered with the Heat-Timer corporation of Fairfield, New Jersey to redesign their website, increase their search visibility and implement a digital brand marketing program. The new website can be viewed at: https://www.heat-timer.com/ .
Heat-Timer® is the premier maker of advanced heating and domestic hot water controls in the USA. Their product line includes wireless, internet based control systems and sensors, as well as sophisticated motorized valves. Heat-Timer controls are unique in the industry for their ability to learn the heating characteristics of a building and optimize boiler control for maximum energy savings.
“We chose WSI because they were the only agency really able to speak intelligently to the digital marketing of our products in the channel,” notes Vinny Clerico vice president of sales. “They bring a lot of resources and expertise to bear on problems of marketing and technology and we felt we had good roadmap for future initiatives.”
WSI Marketing Program For Heat-Timer®.
WSI was engaged to do the web design and implementation, as well as provide all the copywriting and SEO operations for the new business initiative. WSI reviewed and did extensive background research on the competitive environment for New Jersey commercial heating controls and designed a custom solution that leveraged our technical copywriting, graphic design, and our ability to translate complex product offerings into simple, compelling concepts that can be used for broad marketing and brand development.
As a result of detailed competitive analysis, WSI created unique, SEO optimized page content catering to the unique and diverse product offering of the company. These custom pages and graphics developed by WSI include content for:
The marketing program that WSI has implemented for Heat-Timer® includes organic Search Engine Optimization, content marketing and social media advertising. WSI’s SEO Program will also produce quality blog, graphic, social media and video content to syndicate on external web properties including Medium, WordPress, Weebly and Blogspot in addition to several other WSI proprietary content distribution platforms.
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